Role: UI Designer

Time Frame: 2020–2021

Bumble Bee Seafoods was a heritage brand that was in dire need of a refresh. The Many helped create a disruptive integrated marketing campaign called “Yes! Bumble Bee!” We managed to craft a whole new visual language system and tone of voice that were implemented across many platforms including social media, national television, and both their consumer and corporate facing websites. The campaign encouraged consumers to be unapologetically proud of buying tuna, and celebrated all of it’s overlooked, but potent, benefits.