Chili Crisp Shrimp
PANDA EXPRESS
Roles & Collaborators
Creative: Jacque Vavroch (CD), Amy Matheu (ACD)
Sr. Designer, AD: John Duch
Production Designer: Megan Smith
Photographer: Alex Lau
Time Frame: 2023
Panda Express kicked off their first ever brand campaign, and with it came the need to highlight their core dishes and a new limited time offering, Chili Crisp Shrimp.
The Many helped Panda Express develop a bold and ownable design approach centered around the duality of American-Chinese that executed across in-store point of sale, paid digital, organic social, and out of home.
The design direction for this celebrates Panda’s brand heritage by bringing an approach that blends the old with the new. This allows Panda to confidently lean in on something that is unique and ownable especially as a beacon brand.
