Roles and Collaborators

Agency: The Many

GCD: AJ Rivvers

ACD: Maxwell Hendren

Art Director, Designer, Photographer: John Duch

Copywriter, Art Director: Juan Delgado

Game Development, UI Design: X-Studios

Creative Director (X-Studios): Critter Manley, David Morales

Producer (X-Studios): Joe Robbins

Time Frame: 2023

In collaboration with X-Studios, The Many helped create eBay’s latest experiential campaign which debuted at The Nationals Sports Collectors Convention in Rosemont, Illinois.

The goal was to create an interactive VR experience to drive awareness, conversation, on-site activity, and signups for the eBay Vault.

The team at The Many conceptualized the campaign, with its launch rooted in the MINT Collective. Rebuilding the entire game from scratch allowed for a refreshed, enhanced user experience featuring high value cards.

Awards: Shorty Awards 2024 | Immersive