100 Years Centennial Festival
United Way
Role: Designer
Time Frame: 2022
United Way of LA asked us to help them celebrate their 100 years of community support as they ramp up to reboot the brand. The festival’s goal was to be a call to action that continuously inspires the LA community to become involved for change.
We worked together with Swell to uniquely integrate signage, banners and interactive activities that speak to United Way’s centennial milestone, while allowing our attendees to showcase their creativity.
The concept above helped inform the design direction for the wild postings below. Although they looked great visually, the client emphasized representation of Los Angelenos by featuring images of attendees from their past events.
These wild postings helped inform the visual language across various print executions throughout the festival.
